Bill began to test strategies himself without the benefit of formal coding knowledge, a process that resulted in the development of EasyLanguage, the company's proprietary coding language for non-specialists.īill and Ralph decided to start their own company, then known as Omega Research. They gathered trading data to create charts, which were used to test trading ideas. Bill started studying trading at the age of 16, and two years later, the brothers pooled $2,400 to open a futures trading account. TradeStation was founded by Cuban-born brothers William (Bill) and Rafael (Ralph) Cruz, who sought to create a way to design, test, optimize, and automate their own custom trading strategies. 3 TradeStation analysis and trading platform.
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